My Goodness. There have been LOTS and LOTS of blog posts on Facebook and the impending Timeline for Pages changes. For those that are looking for a quick checklist and summary, here you go. This list is a mashup of my favorite posts on the topic.
1. Cover Photo – You now have an 851 x 315 pixel palette to convey your brand visually. “The cover photo is the first thing people will notice when visiting your Page, which is why it’s recommended to select a unique image that accurately represents your brand — this doesn’t have to be a logo.” – Sprout Social Blog. Here are 20 great cover photos to give you some ideas.
2. Direct Messages – Facebook has added an optional feature that allows users to send a direct message via the brand page. This will likely be used as a customer support feature for most brands. However, it could also be a great way to gain feedback on new or existing products. If you’ve had customer service PR nightmares, this could be a good feature to activate: it sends a message that you’re more readily available, but it also hides the conversation from other users. A win win if your product or service is not as popular as you’d like. ” This allows brands to take care of customer service issues in a more intimate and less public space.” – Location 3 Blog (more…)