In order for online communities to thrive, there has to be good content in order to drive participation and discussion. Consider this quote from the SocialMediaExaminer.com, where Susan Cato, Senior Director of Web and New Media Strategies at CompTIA, puts it plainly:
You can’t have a social media strategy without a content strategy.
A pretty audacious thing to say. But think about it. For any online community, what are the dots that connect its members? Without content to kick-start the sharing of our ideas, thoughts, visions, arguments, or laughs, any online community will become a virtual ghost town. So let’s take a look at what to consider when developing great content for your online community.