games

Are Using Contests To Build Community A Bad Idea?

83/365 So many board games.I read a recent post by Patrick O’Keefe, a very well-respected community manager and blogger, about the place contests and giveaways have in building community. Rather than a community-building tool, he says that “contests and giveaways are marketing for your community”.  While its true that the oeuvre of traditional marketing knowledge indicates that the most common usage of contests and games is to recruit new members, there is a lot of good research to back up the notion that games can be used in very effective ways to build community. (more…)

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