The Cupcake Conundrum [VIDEO]

Last month I got the opportunity to speak at Portland’s Digital Marketing Conference. I did an ignite-style presentation titled “The Cupcake Conundrum: Turning Lurkers into Contributors”. 5 minutes, 20 slides that auto-advance every 15 seconds. Here’s the video. (For a copy of the text and the slides, check out this post.)


The Cupcake Conundrum – Ignite Presentation

I recently gave an Ignite style presentation at this year’s Digital Marketing Conference in Portland, OR. What a rush of nerves and excitement! It was an honor to talk shop about my burning ideas on online community engagement. I only wish it could have been longer. If you’re not familiar with Ignite, it’s a presentation format where the presenter has exactly 5 minutes to talk their talk. They have 20 slides, rotating every 15 seconds. You have no control over those slides. They go with or without you.

While it was exhilirating to experience this as a presenter, I’m sure there were a few blank stares on some of my slides. It’s sort of hard to whittle down the concept of intrinsic values and extrinsic rewards in the context of online community management in a mere 15 seconds. So I wanted to give you the slides, one by one, along with the script I wrote for each. Without the timer running, hopefully it’ll give more food for thought. (more…)

Gaming Online Community Engagement


Picking up where we I left off on measuring online community engagement, I thought it would be useful, maybe even illuminating (!) to talk about some of the ways you can increase engagement in your online community.

Launching a new community takes some time. It takes time for folks to get comfortable with their new digs, with their new peeps, and whatever it is they feel they ought to be talking about. Consider Cog’s ladder theory on group dynamics. In the early phases of individual interactions in a group, Cog theorizes that members are in a “polite stage” – interactions are simple and controversy is avoided. For an online community, this can be disastrous. (more…)