Picking up where we I left off on measuring online community engagement, I thought it would be useful, maybe even illuminating (!) to talk about some of the ways you can increase engagement in your online community.
Launching a new community takes some time. It takes time for folks to get comfortable with their new digs, with their new peeps, and whatever it is they feel they ought to be talking about. Consider Cog’s ladder theory on group dynamics. In the early phases of individual interactions in a group, Cog theorizes that members are in a “polite stage” – interactions are simple and controversy is avoided. For an online community, this can be disastrous. (more…)