What spaghetti sauce do you prefer? Thick ‘N Chunky? Traditional? Old-World? In the 80′s, Prego re-invented the spaghetti sauce market by allowing customers to choose based on their preferences. The idea was a game-changer in the commercial food business. Prior to Prego’s six spaghetti sauce varieties, there was one variety of sauce: Thin and red. This was the top-down, expert-selected, head-chef approved sauce who’s lineage stemmed straight from Italy. If it was authentic, it must be the best, and therefore everyone will want it, right? Prego’s antithesis was “maybe people want a variety of sauces to choose from”. To Prego’s delight, offering that variety of flavors increased sales and put them at the top of the sphagetti sauce chain. Ragu reigned no more. Read the rest of this entry »